ABOUT US

 

 Augustus Formulas - Tools to Make You Powerful

 

At Augustus, we believe that true strength lies within. Our brand is built on the principles of stoicism, resilience, and self-mastery, creating clothing that embodies these values. Each piece in our collection is designed not just as apparel but as a reminder of the courage, discipline, and purpose within each of us.

 

“The soul becomes dyed with the color of its thoughts.” – Marcus Aurelius

 

This journey started with a simple idea: to create clothing that inspires its wearer to face challenges with courage and clarity. In a world filled with noise and distraction, we look to ancient wisdom, grounding ourselves in purpose and intention. We’re not here for trends or temporary statements—we’re here to create garments that stand the test of time, just like the principles they represent.

 

Our Philosophy

 

Augustus is more than a brand; it’s a way of living. We draw inspiration from the enduring words of Marcus Aurelius, Seneca, Epictetus, and other philosophers who taught us the value of resilience and inner strength. We believe that our actions, more than our words, define who we are.

 

“We are more often frightened than hurt; and we suffer more in imagination than in reality.” – Seneca

 

Our designs reflect this philosophy. With each symbol and statement, we invite you to embrace challenges, own your fate, and wear your values on your sleeve—literally. Our clothes are crafted to be durable and timeless, aligning with the stoic belief in simplicity and function.

 

Craftsmanship and Quality

 

We are committed to quality, selecting materials that feel as good as they look. Our collections are designed for those who appreciate fine craftsmanship and care about sustainability. Each item is made to be soft, eco-friendly, and long-lasting, so you can focus on what truly matters—living with purpose.

 

“It is not the man who has too little, but the man who craves more, that is poor.” – Seneca

 

We strive to ensure that every item not only meets your expectations but surpasses them. To us, true luxury isn’t about excess; it’s about intentionality. When you wear Augustus, you’re choosing a path of discipline, resilience, and integrity.

 

Why Augustus?

 

Our name is inspired by Augustus, a figure who embodied strength, vision, and determination. Just as he reshaped the world around him, our goal is to reshape how you think about clothing. Augustus apparel is a reminder that you are your own greatest asset, and every day is an opportunity to build, learn, and grow.

 

“Luck is what happens when preparation meets opportunity.” – Seneca

 

Our mission is to support those who dare to push beyond comfort, who embrace challenges, and who view each day as a step in their journey to greatness. Augustus is for those who live intentionally, who seek wisdom, and who know that true power comes from within.

 

Join us. Wear your strength. Embrace your fate.

 

Welcome to Augustus.